For the leadership of Greece, the EU, IMF and ministers who met at last week's Annual Meetings that time is, as my Spartan mother would say, immediately if not sooner.
The Greek people deserve to be told what they have subconsciously known all along and what their raging resistance to change confirms.
The reason this is so difficult is because it's not about making minor adjustments. It's about managing the addictions that created this problem and are making recovery impossible.
Practices that become addictions are not character flaws, calls for moral judgment or evidence of inferiority. They are habits that in some doses and under some conditions bring about great results. But in changed conditions and excessive quantities, can inhibit adaptation, become self-destructive, and in Greece's case, could eventually leave them powerless in determining their fate.
At an IMF panel discussion on Europe held in Washington, D.C. this past weekend, Gao Xiqing, president of the state-owned China Investment Corporation argued that the current financial crisis shows the shortcomings of western-style democracy and culture and said, "You come down to the ultimate question: Can you pull it off? Culturally, you need to change your way of living and change your way of spending."
This dictate is an Asian echo of German statements made a few months ago demanding that the Greek government starts forcing Greeks to spend less time relaxing and more time working a-la-Germany, if they want German support.
Added to these voices we also have the Troika -- the IMF, European Central Bank and the European Commission -- de facto telling Greek lawmakers that implementing changes in Greek lifestyle is a condition of their releasing the 8 billion euro tranche of bailout loans Greece needs to meet its next payroll.
Chinesification, Germanification, Troikazation. Many prescriptions are being offered to save Greece from committing economic suicide and begin recovery, all of which bring to mind the proverbial joke that asks, "How many psychiatrists does it take to change a light bulb? Only one, but the light bulb has to want to change."
Funny as this may be in the abstract, considering the dire consequences of unwillingness to change, this is profoundly sad as it applies to Greece and affects the global economy, and no joke at all.
If Greeks want a recovery, they must start managing these addictions:
Part of the reason Greece got into this crisis is because her infrastructure fell so far behind that of other developed countries. If she doesn't find a way to keep educated youth in Greece now, the loss of a whole generation will put her an additional 20 years behind, and becoming competitive will be hopeless.
Some might add "Stupidity and Stubbornness" to this list while others consider the strikers and other tough resisters nothing short of smart.
The more objective assessment is that Greece is experiencing cognitive dissonance. That's an uncomfortable stage of change where people feel stuck in an impossible dilemma and particularly tough when they think change might compromise their core identity.
Would Greeks still be Greeks if they stopped living for today... or striking? Who would the Greek mothers and fathers of democracy be if they compromised their independence?
The easiest way out of dissonance is to reach for a priority that transcends the dilemma and gives people the will to change.
Like putting the impact of these addictions on your children and the long-term survival of a sovereign country above the question of an identity crisis.
The longer Greeks stay stuck in their internal struggle, call it social or psychological, the greater the pressure becomes for the Troika to give up. That might temporarily relieve Greece from having to struggle with choices related to getting external support.
But very soon after the Troika drama ends, Greece will implode any way, and in a state of political and financial bankruptcy, will have to face exactly the same set of difficult choices... and somehow finally make the tough ones.
And in the meantime, here is a titanic tidbit to add to Gao's Chinese dictate. The number of Chinese traveling to Greece and opening businesses in Greece is mushrooming faster that you can say "shiitake."
If there's any doubt about that, look out the window as your plane taxis into the Athens Airport. See that massive China Air plane next to you? Notice the huge percent of Chinese tourists at the hotel's buffet breakfast. Have you ever seen that before in Greece? No. See who has moved into the store down the street vacated by your bankrupt Uncle Panos? A Chinese citizen... who speaks Greek.
What Gao didn't say but the presence of so many Chinese in Greece may foreshadow is that if Greeks don't change their way of living to save their country, the Chinese will bring their way of living to Greece, as they have taken it to Africa and elsewhere. Apply their collective, un-democratic approaches and more austere lifestyle to take advantage of the opportunities created by unyielding Greeks stuck in between choices.
Greece is driving herself into a state of vulnerability where her bargaining power will be so diminished that what could have been healthy partnerships with foreign investors will become virtual occupation.
Of all paradoxes, is Greece really prepared to have her addiction to individual independence give the Chinese, Germans, or anyone the opportunity to ring in a new century of... Ottomanization?